After 3 years of outsourcing this website I took the leap to make some drastic changes. The old site became antiquated and needed a significant number of updates so I decided to handle it myself. The ease of using WordPress sites, or so I thought, would get me through it quickly. During the process, I learned a few things that made me think about the recruitment field.
Lesson #1: Creativity comes in different forms.
A tremendous amount of coffee has helped a little but the ability to effortlessly write grammatically-correct content routinely escapes my grasp. It’s sobering when one realizes their creative writing skills plateaued in high school. Web site design and content marketing are unlikely career paths for me but I’m comfortable with that knowledge.
Obviously, all candidates have a number of strengths and weaknesses. Knowing them both allows a recruiter to advise candidates towards opportunities that will enhance their strengths and minimize their weaknesses. Each opportunity and candidate has nuances that are not shown on resumes or job descriptions.
Lesson #2: Paying for an expert is worth it.
In retrospect, the time invested in the new site is significantly more than if I outsourced it. Although regular users may disagree, the apparent ease of WordPress is a mirage to someone who has never set up a website before. I found myself redoing the same pages, over and over. Then somehow losing them to the interweb….
Tasks that appear easy from the outside can be fool’s gold. You know the saying: If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.
Lesson #3: Same setting, different experience.
As much as I love my job, adding hours in front of the computer every day took it’s toll on my eyes, brain, and patience. I’m
fairly absolutely certain my wife and daughters were sick of being called in to look at new layouts.
A candidate being great in their role will have a lot to do with the small things. A Production Manager may excel in one food manufacturer but fail in the next. The devil is in the details, culture, and work environment.
Although I’m fairly happy with the result, I’ll save myself a ton of time and reach out to the experts next time. Thanks for reading!